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Of course! We recommend a 3-month campaign (and we offer campaigns up to 6 months upon request as well) but if an author already has an author website, for instance, we can either help revamp the current version if needed or remove the service altogether and adjust the price accordingly. We don’t want an author to pay for a redundant service. You can also utilize our division, MindStir PR, to purchase features in major online publications. MindStir PR is a top PR firm in the US.
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This approach is particularly effective for authors seeking to build a loyal following and generate pre-release buzz. By focusing on engagement and authenticity, you can transform social media into a powerful engine for book promotion ideas and sales.
Celebrate your book’s release with a bang! Host a launch party—either in-person or virtual—where you can interact with readers, share your book’s backstory, and sign copies. Promote the event on social media and local community boards.
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.
BookBub and promotional pricing strategies are powerful tools for boosting book visibility and downloads. This strategy capitalizes on price sensitivity and leverages promotional platforms like BookBub to reach new readers and improve book rankings. It involves offering your book at a discounted price or even for free for a limited time to attract a larger audience. Learn more about ISBN registration which is necessary for platforms like BookBub, particularly for promotional pricing strategies here.
This “book promotion idea” is particularly effective for authors looking to reach readers actively browsing for books on Amazon. By focusing on targeted advertising and continuous optimization, you can leverage Amazon’s vast marketplace to significantly boost your book’s visibility and sales. This approach is particularly beneficial for those new to book promotion and seeking measurable results.
Some books/genres may take more creativity than others. If you have published a book about gardening, for example, the possibilities for photos and hashtags are nearly endless. If your book is fiction, though, you may have a harder time coming up with ideas, but think about all of the visual pieces from your story that you can put together for your readers.
Second, scour the Instagram accounts of popular writers in your genre and build a list of hashtags they use to promote their books. Take care not to use exclusive hashtags (used by a writer or business to promote their posts).
Marketing your book on Instagram can be an exciting journey that not only promotes your work but also engages a community of readers and writers. Here are some creative ideas to make the most of Instagram’s features and build a loyal following.
To boost an Instagram post means to promote it with paid advertising, increasing its reach and visibility to a wider audience beyond your existing followers. You might try spending $15 to boost a post and see what comes of it. One effective strategy is boosting a post that contains a lead magnet, which can increase the number of subscribers to your author email list. Note that boosting posts isn’t a mandatory strategy to increase followers and engagement, but it can be a helpful promotional tool if you have a marketing budget.
To create an interesting profile, you need to keep a balance. So publish brand, entertainment, and educational posts as part of your content strategy. Don’t get carried away with too many call to action statements.
Format: CarouselBeyond seasonal picks, share books that have inspired your writing or that you think your audience would love. This positions you as a knowledgeable resource and can foster a community of book lovers.